maandag 24 mei 2010

London's social media



Two weeks ago I visit London to meet my best friend who is staying there for work. With two other friends I flew from Eindhoven to London. I’ve been in London twice before, but I would like to see my friend and the big city again. We would stay there for four days and the first two days we went to museums and other attractions. The plan for the third day was to go shopping in Westfield, a very large shopping mall. When we came out of the underground, we would not believe our eyes: Westfield was the most modern shopping centre of whole Europe! As soon as the doors opened for our feet, there was a ‘table-top’ waiting for us. On this table all visitors were able to search for their wanted shop. In other words, this table was a kind of a guide that led people through the mall. My friend want to find herself a Starbucks and typed in ‘Starbucks’ so that the table could start searching. The next thing that happened was that all Starbucks appeared on the screen. We were able to select one Starbucks and see the route through the mall.
Another remarkable thing we noticed when we went out that night was a personalizer. At every entrance of a club, we had to identify ourselves and a woman scanned our fingerprint. When we asked what the fingerprint was for, she replied that it was for our own safety when there was a fight or something happened with us. Well, are these kind of social media normal these days?!

3 opmerkingen:

  1. Actually, the personalizer was not for your own safety. It is a safety system for serveral clubs and pubs to keep out fighters and other dangerous people in the night life of London. So when somebody gets in trouble at a club, they will put this in the system and it automatically will send out a warning to all other clubs to look out for this person.
    It still is a social media device ;)

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  2. Of mocht ik ook in het nederlands reageren?!?! haha

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  3. Hey Mirna,

    Thanks for the article. Believe it or not, I used the information about the postmodern shopping mall for a course I'm following at the moment. My group used it to give a library advice on how to keep up with postmodern times :)

    Thanks for the inspiration! Kim

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