Social Media predictions

Is it possible to make a final conclusion about social media? In the beginning of 2010 many blogs were about predictions of marketing and social media. Questions such as ‘will Foursquare be bought and integrated on Facebook?’ and ‘when is the gossip about social media done?’ were famous the last year. Perhaps, we should stop thinking about the social media hype, because social media defeats the hype itself. Twitter is not a surprise anymore, while this invention was a huge hype in 2009. If we look at Twitter, Facebook or Hyves now, it became as normal as SMS or e-mail. It is a way of communication which some groups like to make use of. All these social websites are becoming a mainstream.
For marketers, the disappearing of the Social media hype means that it finally becomes a standard part of the total marketing mix. It will become important for companies to take a budget into account for social media. Another objective will be attracting visitors via the social web communities Twitter, Facebook or Hyves.
An important lesson of this course is that we, as a generation that grew up with the invention of social media, have to make use of this knowledge during our career. One can see that promoting a product with the aid of social media has a relevant impact on the consumer.